10 facts you need to know from Sell Like Crazy by Sabri Suby

Loves a superlative but there is a lot of sense

I went out of my comfort zone and read a sales focused book. Obviously, it is still tech-focused, but it is still a departure from my norm. No references and a lot of purely figurative values but the points hold true and it certainly energizes you.

TLDR

Suby may be the world’s strongest proponent of clickbait but he does have a skill for it. What he gives in this book are suggestions that will have your potential customer have trust in you. It is essentially:

• Target potential customers who are not looking to buy right now as well
• Fully understand potential customers reservations (Halo technique)
• Educate their fears and needs with this knowledge (Give a HVCO)
• Give the brilliant offer that will challenge you to work your best (Godfather offer)
• Call/Contact them and be like a doctor — listen and then prescribe your solution/service

The book gives specifics on each of these stages; tips on where to get information and key steps to complete them. All in all, cutting through the hyperbole/motivational speech/bullshit, this is a good book that is actually actionable!