5 key takeaways from Metro Bank’s meteoric rise

The CEO of Metro’s book of secrets “FANS not customers” condensed.

ACGoff
8 min readAug 21, 2020

TL;DR:

Handily, Vernon Hill gives us this straight up, but I will simplify slightly:

  • Be different — and make your differences your brand
  • Engage your employees with the brand
  • Design is a competitive weapon
  • Make people fans of your company and you’ll grow naturally
  • Retail brands have been doing this for years, so should everything else.

The key takeaways below are proof of these bullet points.

What you need to know before reading this book:

Mr Vernon W. Hill II left college and founded a real estate firm, assisting businesses to find the best locations, specifically none other than McDonald’s in its early days.

He then moved to start his own bank — Commerce Bank — by getting his friends in a room after…

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