An algorithm for marketing, and how I applied it to my side project

10 min readFeb 18, 2021
Voice, landing page, HCVO, and then emails — the algorithm at a high level


  • Marketing is about trust and building relationships
  • Everyone goes through three phases of buying: Curiosity, understanding, and commitment
  • Curiosity grabs people
  • Understanding allows them to reason if it is helpful to them